As Marketing Manager MENA, you will be responsible for developing and implementing the commercial marketing plan which relates to the overall brand marketing strategy including offline media, social media, PR, Events activation, promotions and CRM. You will help to create a brand awareness, recognition with the target audience, and produce a retail calendar of campaigns that are launched to the market to drive footfall and sales. Your interpersonal skills are imperative, as cross functional discussion and negotiation is necessary between buying, retail operations, brands, and agencies, to ensure you promote the right merchandise with the right message on the right medium, all within a timely manner.
Commercial acumen coupled with a creative flair would be ideal. Excellent communicators are desired to address internal and external stakeholders, from presenting ideas to management, to briefing store teams, to discussing an event with a brand, you are representing and marketing the Fashion brands at all times.
Other responsibilities include:
Collaboration with the top brand principals
Working closely with creative, media, PR and social agencies alike
Budget planning and management
Analysis of campaign performance, recommendations for improvement
A degree in marketing, with 3 years+ experience in either strategic marketing, brand development, commercial retail marketing, ideally from a consumer facing retail company
A proven track record in marketing focusing on brand development and campaign planning that drive results
Knowledge of the retail business is preferred
A good grasp of the full marketing mix is important, including online customer engagement, e.g., social
You should have a “lead, not follow” mindset. Be very open to change, both structurally and ways of working
Passionate, energetic and motivated
Organised and analytic in your approach
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